Our services
For creatives & purpose-driven entrepreneurs
Branding
Got a brilliant brand concept that’s just missing the creative spark needed to truly resonate with your dream audience? Don’t let that gap hold back your project’s growth or performance. Our Design Studio specializes in strategy-first branding. We focus on crafting intentionally a visual identity that flawlessly speaks your audience’s language. We ensure your core message is unforgettable and scalable, leaving you with both the strategic tools and the absolute confidence to share your ‘thing’ boldly with the world.
Social Media
You have an incredible brand concept, but your socials feel flat or worse, they look exactly like everyone else’s using Canva free templates. If your daily content doesn’t translate your brilliance into a unique visual language, you’re missing out on unapologetic growth! Our Creative Studio understands that organic visibility rely on high-quality, intentional visuals. We focus on strategically crafting a high-impact, cohesive aesthetic that genuinely magnetizes your dream audience, ensuring your channels drive engagement. You’ll leave with the perfect toolkit and the confidence to share your ‘thing’ effortlessly with the world.
Web Design
An amazing project needs an amazing digital home, and if your current website isn’t working hard for your SEO ranking and conversions, it’s holding back your growth. Our Creative Studio specializes in strategy-first website architecture. We don’t just make things beautiful; we build a seamless, conversion-focused platform where every click is a strategic move, engineered for performance and organic visibility. You walk away with a custom site that performs perfectly in multiple devices and the unshakeable confidence to accelerate your success.
There are two great
Ways to Work with Us
Fast, fabulous and ready to roll
Pre-built templates/brand suites, faster turnaround, budget-friendly.
Logo Template
25
-
100% editable logos. Perfect for business owners who want ease + style.
Social Media Starter Kit
50
-
Ready-to-go templates pack to kick off your social media accounts.
Branding to go
149
-
Pre-designed brand kits, customize it to your colors and voice, and launch quickly.
More than aesthetics,
Strategy in shape and color
Your DIY brand has done its job but it’s not telling your story the way it deserves. Maybe your website isn’t converting, your visuals lack consistency, or your brand doesn’t reflect your business anymore.
You’re ready for design that’s intentional, strategic, and unmistakably you.
At the Custom Design Lab, we create bespoke brand identities, websites, and social media designs that balance beauty with strategy. No templates, every project is built from the ground up to help you connect with your ideal audience, stand out online, and grow your business.
With over a decade of experience designing for Nike, creative entrepreneurs, and small businesses around the world, we know what it takes to make a brand both magnetic and memorable.
Our Process
01 Discovery & Brand Strategy
Before we design a single pixel, we start with strategy.
You’ll receive a welcome guide and creative questionnaire designed to help us understand your business, your goals, and your audience. We’ll schedule a kickoff call (or in-person chat if you’re in Vienna) to dig deeper into your story, values, and creative direction.
This is where we uncover what makes your brand different so we can build a visual identity that’s both strategic and authentic.
Deliverables may include:
Brand strategy overview
Moodboard & visual direction
Creative brief & project timeline
02 Concept Development
Once we have a solid foundation, we move into the creative exploration stage.
Here, we design 1–2 strong creative directions based on your brand strategy. Each concept includes logo ideas, color palettes, typography suggestions, and sample brand applications so you can see your brand come to life.
We’ll review together, discuss what resonates, and refine the direction until it feels just right.
Deliverables may include:
Logo concepts & preliminary designs
Color palette & type system
Design mockups / visual previews
03 Design Refinement
This is where the magic happens!
We take your chosen concept and refine it perfecting proportions, details, and overall flow. Every icon, type pair, and visual element is polished with care to ensure cohesion and timeless appeal.
You’ll have the opportunity to provide feedback during this phase, so your voice stays at the center of the process.
Deliverables may include:
Finalized logo suite (primary, secondary, submark)
Supporting graphic elements
Extended visual system previews (e.g., social, packaging, print)
04 Brand Implementation
With your visual identity approved, we’ll prepare your brand guidelines, export all your final files, and deliver everything neatly organized and ready to use.
You’ll also receive optional templates and launch tips to ensure your new brand shines across every platform; from your website and social channels to packaging or collateral.
Deliverables may include:
Full brand guidelines PDF
Final logo & asset files (JPEG, PNG, SVG, PDF, EPS)
Social media templates (optional add-on)
Website design mockups (optional add-on)
05 Launch & Support
Time to show off your new look!
We’ll walk you through how to implement your brand assets with confidence and celebrate your launch together. For ongoing support, we offer retainer and add-on services for web design, content creation, or social media assets to keep your brand growing and evolving beautifully.
Deliverables may include:
Brand launch checklist
Optional launch graphics / press kit
Continued creative support options
"The Rebrand That Expanded Our Business"
Before working with Laurita, our brand image was simple, even lackluster. After the rebrand, everything changed! Our digital and physical presence (from social media to business cards) became professional and high-impact. This wasn't just a pretty redesign; it gave us the confidence to secure incredible collaborations and expand into new retail spaces. Thank you for not just designing a brand, but helping us unlock our potential and gain recognition in our niche!
Isela Suarez
Lissel
"The Foundation for Growth"
We initially chose Laurita for our church's branding, and she delivered an identity that truly resonated. Now that we changed our church name, re-hiring was automatic. We trust their process because their work is intentionally designed, not just pretty. They engineered a seamless, professional transition that gives us the confidence to clearly communicate our mission and grow. It's a partnership rooted in creative strategy, real results, and integrity.
Emmanuel R.
Legado Communidad
"Talent, Hard Work, and an Automatic Re-hire."
Laurita was wonderful. She's hard working and talented. Not a single complaint. We'd re-hire in a second.
Jamaal L.
Nina Ross
Perfect for founders, small business owners, and creative professionals ready to invest in a brand that grows with them
FAQs About Our Design Studio & Creative Process
The Custom Design Lab is a fully personalized design experience. We build your branding, website, and visuals completely from scratch.
The Glow & Go Kits are premade branding and social media design templates, ideal for quick launches or smaller budgets. Both deliver a polished, professional look but Custom Design Lab gives you something truly one-of-a-kind.
A typical branding project takes 6–8 weeks, depending on the scope and your feedback timeline. Website design or additional materials may extend the process by a few weeks. We’ll provide a clear schedule before we begin, so you always know what to expect.
Our approach goes beyond a single logo.
We believe in creating strategic brand systems that include supporting visuals, colors, and typography ensuring consistency and professionalism across your entire identity. However, if you’re looking for something smaller or specific, we’re happy to tailor a mini branding package or suggest one of our Glow & Go Kits as an alternative.
Yes. We know branding is an important investment, so we offer flexible payment plans to make it easier to move forward with confidence.
Most projects are split into two or three payments throughout the design process.
You’ll receive all final design files, a detailed brand guideline document, and a launch checklist to help you roll out your new identity.
We’re also available for ongoing creative support, like social media design, website updates, or marketing collateral — so your brand continues to evolve beautifully.
Still have questions?
Let’s chat about your goals and find the right fit for your brand.
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